What is an Email Campaign Marketing

email marketing services for the promotional product industry

What is an Email Campaign Marketing

An email marketing campaign is the process of sending ongoing email messages to a large number of subscribers in a specific mailing list.

The campaign should be an ongoing one sent at regular intervals. The reason for this is that single 1 time emails (aka blasts) are no longer as effective as they once were.

In 2020 and going forward, the most effective way to use email as a inexpensive marketing tool for the promo business is to mount an ongoing, regular email campaign.

What Does an Email Campaign Look Like?

Email campaigns are extremely effective for businesses to get more sales, and to use it to get more website traffic to their new content.

An email campaign is a series of email messages that is sent to an entire email list. 

For Suppliers and Distributors, these email messages always have a visual component such as a flyer with a special or sales offering. The links on the email flyer should drive the recipient to click on a specific link which drives the recipient to view a specific page on the Suppliers website.

How Does Email Marketing Work?

Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.

Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company’s behalf, such as a new hire, opinion on the market and new product ideas.

At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience.

The success of an email campaign often fails or succeeds on key elements such as subject line and a call to action being obvious.

Mistakes Most Suppliers Make!

Too often email flyers have a link that goes to just the Suppliers or Distributors home page or some other non specific page. If a Supplier or Distributor wants to increase their email campaign results the link should go to a specific landing page or blog post.

No Landing Page: Want to get more from your marketing campaign? Link to a landing page. Here is landing page we did for a client of ours. It drove their custom socks sales up 38%. See other top landing page ideas.

Are You blogging? If you are trying to increase your search results, even if you are only marketing to your local area, you need to blog. Blogging is a simple and effective way to beat even the local competition. Read more.

No Call to Action. It’s amazing how many email campaigns forget to have a Call To Action. Does your offering, flyer or newsletter have one?

Do you need a landing page made?

Call 1-888-889-4561 or Email Sam

Why Promo Delivers Results!

Lots of services will send your email for a fee. There is no trick in that. Promo Delivers More.

  1. We analyze each email and make suggestions to you on how to improve inbox deliverability.
  2. We have an onboarding conference where we discuss your goals and we offer insight how to best achieve them.
  3. We have nearly 20 years in the Promotional Product email campaign business having created and send literally tens of 1000’s of effective emails.

How Much Does A Campaign Cost?

Please visit our pricing page for full disclosure. Click here.

Call 1-888-889-4561 or Email Sam


Call 1-888-889-4561 or Email Sam